Hello, I'm Syafin!
I help companies build growth that drives revenue.
Senior Growth Marketer & Marketing Manager who combines strategy, execution, and automation. I build campaigns, optimize funnels, and develop scalable systems that drive business growth.
12+ years experience 5 years in leadership
Trusted By
Companies I've Worked With
Capabilities
What I am good at
Strategy you can measure. Systems you can ship.
Acquire Customers
Paid media, SEO, partnerships, referral systems, and conversion optimization designed to drive qualified growth.
Build Systems
Automation, AI workflows, CRM infrastructure, and operational processes that scale marketing and sales.
Solve Complex Go-To-Market Problems
Positioning, messaging, funnel design, and growth strategy for SaaS, fintech, trading, and technical products.
Case Study
Problems I've solved. Impact I've shipped.
Data-driven outcomes where marketing + automation converged to solve real operational problems.
Eliminated junk leads by 93% and hit 77% conversion rate
Fixed ghost conversions from agency (616 reported, 119 real). Built multi-layer anti-spam system with custom code. RM1 Million monthly revenue.
See DetailsIncreased SEO ranking from 23 to 4 and got cited by AI
Built topical clusters mapped to product modules, doubled impressions to 500k, cited by Gemini, ChatGPT, and Perplexity.
See Details
Cut demo booking time from 1 day to 5 minutes
Self-hosted WhatsApp AI agent with n8n for less than $5/month. Responds instantly, never hallucinates calendar slots.
See DetailsBuilt a custom booking plugin and ditched Calendly
Fluent Forms integration, headcount-based routing, and load-balanced rep assignment. Zero double-bookings, zero SaaS fees.
See Details
12+ years of conversion-driven design work
From corporate identity to social media collaterals, UI/UX design, and brand systems. Full portfolio on Behance.
See DetailsExperience
From design to data-driven growth.
Driving revenue for local and international companies across various industries since 2014
Senior Growth Marketer
Worksy HRMS · B2B SaaS · 2024 - Present
Key Responsibilities
- → Demand generation in Malaysia and expansion to Singapore
- → Lead 5-person marketing team managing budget allocation and campaign execution
- → Oversee paid acquisition (Meta Ads, Google Ads), SEO strategy, and conversion optimization
- → Build AI automation systems (n8n workflows, WhatsApp bots) to qualify leads
- → Design brand assets, visual systems, and marketing collateral across all channels
Performance Marketer · Web Developer · Graphic Designer
Taxslash · 2023 - 2024
Performance Marketer · Graphic Designer
Fortuneworth Sdn Bhd · 2022 - 2023
Head of Legal Compliance & Media
Perak Football Association · 2020 - 2022
Legal Assistant & Creative
Mohd Anuar & Co · 2019 - 2020
Performance Marketer · Web Developer
VendorFi · 2026
Built the full landing page using Astro.js, handled SEO strategy and media buying for vendor management platform.
Performance Marketer
Summit Strike Capital · 2025
Managed paid acquisition (Google + Meta Ads) for proprietary CFD trading firm. Built referral marketing programs and crafted compliance-aware ad copy.
Performance Marketer · Graphic Designer
Strike Rugby Gear · 2014 - 2021
Long-term partnership designing brand assets, merchandise, and marketing materials for sports equipment brand.
Freelance Graphic Designer
Fatboys Event Planner Sdn Bhd · 2015 - 2020
Delivered creative design work for major brands and events across Malaysia.
Freelance Graphic Designer
Social Apes Sdn Bhd · 2017 - 2018
Created visual identities and marketing collateral for diverse clients across tech and lifestyle sectors.
Let's Talk
Open to the right
senior marketing manager role
Looking for a senior marketing manager who:
- → Owns GTM execution, not just strategy (Meta, Google, attribution, funnel optimization)
- → Ships automation that reduces operational burden (AI agents, n8n, WhatsApp bots)
- → Can market technical products to technical audiences (APIs, dev tools, infrastructure)
- → Has led teams, managed budgets, reported to leadership
If that matches what you need, let's talk about your pipeline, your bottlenecks, and what you're trying to scale.
I'll get back to you within 24 hours